My stuffed animals used to protect me from the monsters of the night that hide under kids’ beds waiting to give them a fright. But what if I could find a way to make monsters sweet and not scary? I created a imaginative brand with goofy-grinned “monsters” that look lovable. Using simple, modern shapes and pastel colors, I completed each box with a fun poem that makes each character unique. The “monsters” are stuffed with vibrant-colored gummy treats that they share with their human friends. 

best of quarter | branding, packaging, logo design,